The $38k launch strategy most educators ignore

In partnership with

THIS WEEK’S LESSON

Why Most Product Launches Fail (And What Category Kings Do Instead)

Want to know the biggest mistake Former Educator Founders make when launching products?

They treat their launch like a substitute teacher — apologetically showing up and hoping someone pays attention.

But the companies capturing 76% of market profits? They use something different: The Lightning Strike Strategy.

What's a Lightning Strike?

It's a coordinated marketing assault that concentrates your firepower into a short window, making it impossible for your target audience to look away.

Think of it like this...

Traditional launches = sprinkling water on your audience and hoping they get wet Lightning Strikes = hitting them with a tidal wave

The Numbers Game...

Most launches fail because they follow the "spray and pray" method:

• Post daily on social media (😴)

• Send a few emails (yawn)

• Run some scattered ads

• Cross fingers and hope

But here's what the data shows: Companies that concentrate 70-80% of their marketing budget into a coordinated strike see 3-4x better results.

How Category Queens Do It...

Instead of playing social media whack-a-mole, they:

• Stack different marketing elements for a multiplier effect

• Coordinate with partners and superfans for maximum reach

• Create FOMO through concentrated timing

• Turn attention into action with clear CTAs

A Real Example From Last Year:

Last July, during my digital launch:

• Sent 41 emails to 4,000+ subscribers (that’s a lot of damn email)

• Converted 1% (38 new members)

• Generated $38K in revenue (my lowest launch in 2-years)

A Real Example From This Year:

Feb 17 - Feb 26 I am trying something new: driving my audience to a waitlist (example below). And from the waitlist I will segment my audience and share sales emails announcing the opening of a digital training, I’m calling The 90-Day Accelerator. 

My cart opens on Feb 27 and closes on March 7. To create scarcity, I’m only offering this training once in 2025.

To prepare for my launch coming up, I’ve already:

• Grown my email list from 3800 to 5200+.

• Created an affiliate program

And when I launch, I plan to:

• Leverage my podcast

• Host free webinars during launch

• Run targeted ads

So instead of peanut butter marketing: a 7 week, 41 email launch …

I’ve cut the emails down to 10 for the waitlist (and an additional 10 for anyone who joins the waitlist).

The affiliate team will post alongside with me (hopefully) creating an experience like …

“The 90-Day Accelerator is everywhere” for K12 principals.

Time will tell. I’ll be happy to report back the details in a later newsletter.

The Bottom Line

Most Former Educator Founders fade into the background noise of a crowded marketplace.

But Category Kings? They strike like lightning — illuminating the sky so brightly that for a moment, they're all anyone can see.

BTW: If you're ready to launch like a Category King instead of competing for scraps in someone else's market, hit me up. Let's design your Lightning Strike strategy.

The choice is yours: Keep sprinkling content like everyone else, or strike with the force of Zeus himself.

What's it gonna be?